Product Information Management · Built for MENA

One catalog. Every channel.
Total وصلةclarity.

Manage your SKUs once. Enrich them with brands, attributes, and categories. Sync to Salla, Zid, Noon, and Amazon.sa — all at once.

2,341
SKUs synced
across 4 channels
+12% wk
Faster updates
BETA
Product
Product Catalog
Brands
Attributes
Categories
Setup
Imports
Team

Product Catalog 2,341 products · 4 channels

+ Add Product
Search SKUs, brands, categories…
Filters 3
EN / AR
ProductSKUBrandCategoryStatus
Mascara YSLSKU-7349595Yves Saint LaurentBeauty · Make UpLive · 4ch
La Palette NudeSKU-00003L’OréalBeauty · EyeshadowLive · 4ch
Coco PerfumeSKU-098977ChanelBeauty · PerfumeSyncing · 3ch
Air Max PlusSKU-368384959NikeShoesLive · 2ch
Security & Privacy

Your catalog is your business. We treat it that way.

Independent audits, granular permissions, encrypted at rest and in transit — so the only thing flowing fast is your data, not your worries.

SSL Secured
AWS Cloud
ISO 27001
AICPA SOC 2
CIS Controls
50% less

switching, copy-paste, and wasted hours.

Context-switching and “work sprawl” are killing your team’s focus. One Wassla catalog ends both — so you spend time selling, not reconciling.

Scattered data

SKUs spread across XML, CSV, vendor portals, and shared sheets.

Wassla — your single source

One enriched, standardized catalog. Attributes, media, categories — all in one place.

Every channel

Push to Salla, Zid, Noon, and Amazon.sa simultaneously — one click, no rework.

Real-time sync

One update. Every channel, in the same second.

Selling on several platforms means keeping several versions of the truth. Wassla keeps one — so price, stock and performance stay identical everywhere without anyone updating them by hand.

01Synced instantly

Pricing

When a price change lands everywhere at once, you stop competing with yourself. Miss one platform and the same product sits cheaper or dearer than your own listing next door — either way the margin or the sale goes.

AmazonSAR 249
NoonSAR 249
Own storeSAR 249
All channels matched · 0.4s ago
02Deslisted & Alerted Instantly

Availability

Stock counts move together, so the last unit can only be sold once. No overselling a product you no longer have, and no cancellations, refunds or account penalties chasing it.

14units on hand
Amazon
14
Noon
14
Store
14
No oversell exposure
03Uncover Insights instantly

Reporting

See which channel is carrying the quarter and which is dragging, plus where you rank on each platform — in one view, updated as orders land, not at the end of the month.

Amazon412
Noon260
Store138
Category rank#3 ▲ 4
What’s inside

Everything you need to manage your products.

Built so a single editor can do the work of a team — without the spreadsheet gymnastics.

Smart Product Catalog

See every SKU in one place.

Filters, bulk actions, inline editing, and instant duplicate detection. Find any product across thousands of SKUs in under a second.

90% faster product updates
Product Catalog2,341 SKUs
Mascara YSLYSL● Live
L’oreal MascaraL’Oréal● Live
La Palette NudeL’Oréal● Live
Coco PerfumeChanel● Sync
Air Max PlusNike● Live
Handle Unlimited Brands

Brand consistency, at any scale.

Predefine your brands, assign on creation, enforce consistency across every channel. No more “L’oreal” vs “L’Oréal” vs “loreal”.

Zero brand mismatches
Brands128 active
YSLYves Saint Laurent
LL’Oréal Paris
CChanel
NNike
Manage Unlimited Attributes

Structured data that actually scales.

Build reusable attributes (size, color, material) once. Apply across thousands of SKUs. Localize values in Arabic and English without losing structure.

5,000+ attributes managed
AttributesEN / AR
Color: CrimsonقرمزيSize: 38 EUVolume: 50ml٥٠ ملMaterial: LeatherجلدWeight: 220gBrand: NikeSKU prefix: AM
Multi-channel Sync

One "Save." Every storefront in step.

Update a price, swap an image, fix a typo — once. Wassla propagates the change to Salla, Zid, Noon, and Amazon.sa in seconds, with channel-by-channel sync logs.

100% fewer product returns from data errors
Channel SyncAll systems live
Salla2,341● Live
Zid1,872● Live
Noon2,209● Syncing
Amazon.sa4,205● Live
Who Wassla is for

Built for the people who actually ship the catalog.

Whether you’re the one writing the copy, sending the SKU file, or fielding the “why is this out of stock?” Slack ping — Wassla has a flow for you.

Marketing Managers

Eliminate the same product update across Salla, Zid, Noon, and your IG shop. Push once. Done.

Saves 8+ hrs / week

E-commerce Managers

One catalog, one truth. Stop reconciling channel exports against the master sheet. Wassla is the master sheet.

Single source of truth

Operations Managers

Add new products, channels, and warehouses without the operational chaos that usually follows. Audit logs and roles built in.

Full audit trail
Why Wassla

The benefits that compound
as your catalog grows.

Discover how Wassla enhances efficiency, reduces costs, and drives business growth with smarter, faster processes.

Save time

Eliminate repetitive product updates across multiple platforms. Once is enough.

Reduce errors

Maintain consistent product data across all channels. No more “the description is wrong on Noon.”

Scale confidently

Add new products and channels without operational chaos. Wassla keeps up.

Centralized control

Manage your entire catalog from one structured system. Permissions, audit logs, roles included.

Faster go-to-market

Launch products across all channels in minutes, not days. Time you spend on growth, not data entry.

Better data consistency

Brands, attributes, and categories aligned everywhere. Your catalog reads the same on every storefront.

Ready to see Wassla in action?

Get a demo and see how MENA’s fastest-growing merchants use Wassla to add horsepower to their sales channels.

Channel Integration

Native connections to the channels that matter in MENA.

From Saudi-first platforms like Salla and Zid to regional giants like Noon and Amazon.sa, Wassla syncs natively — no zaps, no middleware.

S
Salla
سلة · KSA
Live
Z
Zid
زد · KSA
Live
N
Noon
نون · MENA
Pending
A
Amazon.sa
KSA · UAE
Live
Sh
Shopify
Global
Live
M
Meta Shops
FB · Instagram
Live
S
Z
N
A
Sh
M
Resources

Our Take on the Industry

Get the latest on industry news and advice.

PIM for E-Commerce: The most important investment a business can make
A PIM for e-commerce isn't the most visible technology in the stack — but it underpins nearly every metric that determines whether an online store succeeds.
What Does a PIM System Actually Do?
what does a Product Information Management system actually look like, and how do we know we're picking the right one?
What is Product Data Management? The Foundation of Scalable Commerce
Product Data Management (PDM) is the practice — and the technology — of governing, structuring, and maintaining accurate product data across its entire lifecycle.